A paradigm shift.
The dilemma of 90% of companies today is that there are too many similar products for the ordinary individual. To be competitve nowadays means more than just squeezing out the last penny from your operations. It means developing new opportunities, new markets and/or adding perceived value to your customers. For the past decade, the concept of the endless pursuit of new technologies, faster CPUs and higher memories has served well for many IT and consumer electronics companies. However, the next decade will belong to companies who embrace user experiences and new applications.